Viacom, Fox want to run anti-smoking ads too
National News
More TV networks want to gain from tobacco companies' mandate to run anti-smoking ads that will cost tens of millions of dollars.
Fox Broadcasting and the company behind MTV, Comedy Central and BET argue that a court-ordered plan to air anti-tobacco ads on ABC, CBS and NBC won't do a good job reaching young adult and black viewers. Those populations were aggressively targeted by the tobacco industry and are areas of concern for the public health community.
Fox, which is owned by Rupert Murdoch's Twenty-First Century Fox Inc., and Viacom Inc. are asking the U.S. District Court in Washington, D.C., to include its channels in the anti-smoking ad purchase.
The required ads stem from a 2006 ruling that the nation's largest cigarette makers concealed the dangers of smoking for decades. A judge ordered the tobacco companies to pay for corrective statements related to issues such as the adverse health effects of smoking, the addictiveness of smoking and nicotine and the negative health effects of secondhand smoke. The companies involved in the case include Richmond, Va.-based Altria Group Inc., owner of the biggest U.S. tobacco company, Philip Morris USA; No. 2 cigarette maker, R.J. Reynolds Tobacco Co., owned by Winston-Salem, N.C.-based Reynolds American Inc.; and No. 3 cigarette maker Lorillard Inc., based in Greensboro, N.C.
Along with the TV ads, the tobacco companies are also meant to publish statements in newspapers, websites and on cigarette packs.
The tobacco companies and the federal government last month agreed on how to publish the statements. The court must still approve the deal.
Related listings
-
High court rules against steelworkers' claim
National News 01/27/2014The Supreme Court says steelworkers do not have to be paid for time they spend putting on and taking off protective gear they wear on the job. The court was unanimous Monday in ruling in favor of United States Steel Corp. over workers' claims that th...
-
Court: Bloggers have First Amendment protections
National News 01/20/2014A federal appeals court ruled Friday that bloggers and the public have the same First Amendment protections as journalists when sued for defamation: If the issue is of public concern, plaintiffs have to prove negligence to win damages. The 9th U.S. C...
-
Court: Feds can target California pot clinics
National News 01/16/2014An appeals court Wednesday affirmed the federal government's long-standing policy that California medical marijuana dispensaries have no protection under state law from drug prosecutions. The 9th U.S. Circuit Court of Appeals ruled Wednesday that thr...